Evolution of Coca Cola

Coca Cola has been with us for a long time... and of course, as any company does, it grew and changed over time.

Bottles have been sold since 1899 and the design changed about 9 times!

1899:Bottles used at this time are straight-sided Hutchinson bottles with a metal stopper.

1906:

A diamond shaped label is added to make the bottle stand out from competitors.

1915:

The tremendous success and growth of Coca-Cola encourages competitors to try to imitate Coke by offering bottles with slight variations on the trademarked name and distinctive script logo.

1923:

With the expanded availability of home refrigeration, the sixpack bottle carrier is developed by the Coca-Cola system to encourage consumers to enjoy the beverage at home.

1941:

Thousands of men and women are sent overseas. The country, and Coca‑Cola, rally behind them.

1950:

Coca-Cola becomes the first commercial product to appear on the cover of Time magazine.

1955:

Coca-Cola is expands its packaging offering from the standard 6.5-ounce contour bottle to include 10-, 12- and 26-ounce contour bottles in the U.S., marking an important step in giving consumers packaging options to meet their needs.

1957:

Coca-Cola contour bottles are printed with a white label featuring both trademarks, Coca-Cola and Coke. Previously the trademark Coca-Cola had been blown in glass lettering on the bottle.

1960:

12-ounce aluminum Coca-Cola cans are introduced in the U.S. Early can graphics include an image of the Coca-Cola bottle so customers will recognise it as the same beverage they enjoy from a bottle.

1977:

The Coca-Cola bottle is granted registration as a trademark, a designation awarded to few other packages. A previous study showed that less than 1% of Americans could not identify a bottle of Coke by shape alone.

1993:

The 20-ounce PET contour bottle is introduced.

2008:

Coca-Cola is awarded the first ever Design Grand Prix at the prestigious Cannes Lions for the brand’s refreshed visual identity and packaging of the aluminum bottle.

2009:

Coca-Cola introduces the “plant bottle” —100% recyclable and made with up to 30% renewable, plant-based material.

2015:

The Coca-Cola bottle turns 100. “The perfect liquid wrapper.” - Raymond Loewy

Coke is the real water

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